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Chapter 7: Free Marketing for Service Contractors
Using Service Activities to Create Online Impressions
Truck wraps are a highly effective branding medium that are:
- Ideally targeted in the areas you serve
- Always on and requires no extra effort by the technician
This chapter of The Digital Wrap introduces methods by which service contractors can build the digital equivalent of their physical truck wraps. Moving service activities online and collecting rich, digital records will enable service companies to build trust with both prospects and customers. Evidential proof of quality through photos, videos, and reviews will attract new customers and create relationships that last forever.
Just as the truck wrap delivers impressions when driven through the service territory, your digital wrap delivers impressions by presenting your brand to the customer online. However, a digital wrap is much stickier, reaches a broader audience, and easier to engage with.
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